Content Manager Resume: Examples and Template for 2026
Why Content Manager Resumes Require Strategic Positioning
Content management has evolved from simple blog oversight to strategic business function. Modern content managers don't just publish articles—they drive revenue through thoughtful content strategy, build engaged audiences, and lead cross-functional teams that align content with business goals.
I've helped dozens of content professionals craft resumes that land interviews at top publishers, tech companies, and agencies. The resumes that succeed share a common thread: they demonstrate both creative leadership and business impact through measurable results.
Your content manager resume needs to prove you understand the full content lifecycle—from strategy and creation to distribution and optimization. Hiring managers want to see that you can build content programs that drive real business outcomes, not just fill an editorial calendar. For comprehensive strategies on optimizing your resume language, our professional impact dictionary covers the exact verbs and metrics for content management roles.
This guide walks you through creating a content manager resume that showcases your editorial leadership while proving your strategic value.
Content Manager Resume Template
Here's a proven structure that works for editorial managers, content strategists, and digital content leads:
SARAH CONTENT
Content Manager | Editorial Strategist | Brand Voice Expert
sarah@email.com | portfolio.com/sarah | linkedin.com/in/sarahcontent
SUMMARY
Content Manager with 6 years of experience building content programs that
drive organic growth and audience engagement. Led editorial teams of 8+
writers, grew organic traffic 180% through strategic content optimization.
Specializes in B2B SaaS content strategy and thought leadership development.
CORE COMPETENCIES
Content Strategy: Editorial planning, content audits, competitive analysis
SEO & Analytics: Google Analytics, SEMrush, Ahrefs, Search Console
CMS Platforms: WordPress, Contentful, HubSpot, Webflow
Tools: Asana, Monday, Airtable, Figma, Canva, Grammarly
Leadership: Team management, freelancer coordination, stakeholder communication
EXPERIENCE
Senior Content Manager | TechStartup Inc | 2022 - Present
• Built content team from 2 to 8 members, establishing editorial processes
and quality standards that increased content output 3x
• Grew organic blog traffic from 50K to 140K monthly visitors through
strategic keyword targeting and content optimization
• Developed brand voice guidelines adopted across marketing, product, and
customer success teams
• Launched thought leadership program generating 12 executive bylines in
industry publications including Forbes and TechCrunch
Content Manager | Digital Agency XYZ | 2020 - 2022
• Managed content calendars for 6 B2B clients across SaaS, fintech, and
healthcare verticals
• Produced 400+ pieces of content annually including blogs, whitepapers,
case studies, and email sequences
• Improved average client organic traffic by 85% within first 12 months
• Coordinated team of 15 freelance writers, editors, and designers
Content Coordinator | MediaCo Publishing | 2018 - 2020
• Published 50+ articles monthly across lifestyle and business verticals
• Managed editorial calendar and content workflow in WordPress
• Collaborated with SEO team to optimize 200+ legacy articles, increasing
organic sessions by 45%
PORTFOLIO
Featured Work: portfolio.com/sarah
• "Future of Remote Work" series - 500K+ pageviews, featured in newsletters
• Annual Industry Report - 12,000 downloads, 200+ backlinks
• Product launch content campaign - 40% conversion rate improvement
EDUCATION
B.A. English, Communications Minor | State University | 2018
HubSpot Content Marketing Certification, 2023
Google Analytics Certified, 2022
Essential Skills for Content Manager Resumes
Your skills section should immediately signal your content expertise to both ATS systems and hiring managers scanning resumes quickly.
Content Strategy and Planning
SEO and Analytics Proficiency
Content managers must demonstrate data literacy. Show you can measure what matters:
Technical CMS Knowledge
Hiring managers want content managers who can work independently within their tech stack:
For additional guidance on showcasing technical skills, check our role-specific resume examples.
Team Leadership and Collaboration
Content management is inherently cross-functional. Demonstrate your people skills:
Writing Achievement-Focused Experience Sections
Generic content descriptions don't differentiate you. Specific achievements with metrics prove your value.
Transforming Duties into Achievements
Weak: "Managed the company blog and social media content"
Strong: "Rebuilt company blog strategy from the ground up, growing organic traffic from 15K to 65K monthly visitors within 8 months through keyword-focused content pillars and technical SEO improvements"
Weak: "Wrote and edited content for various channels"
Strong: "Produced 120+ pieces of content annually across blog, email, and social channels, maintaining 95% on-time publication rate while increasing average engagement 40% year-over-year"
Weak: "Led content team"
Strong: "Built and managed content team of 5 in-house writers and 12 freelancers, establishing editorial standards and review processes that reduced revision cycles by 60%"
Metrics That Matter for Content Managers
Every bullet should answer: "What content did you create, how did you approach it, and what business result did it drive?"
Build Your Content Manager Resume Now
Tailoring for Different Content Specializations
Content management encompasses multiple career paths. Tailor your resume based on your target role and industry focus.
Editorial Content Manager Emphasis
Editorial roles prioritize writing quality and publication management:
If your background leans heavily toward copywriting, you may also benefit from our copywriter resume guide for showcasing persuasive writing skills.
Marketing Content Manager Emphasis
Marketing-focused roles emphasize business outcomes:
Brand Content Manager Emphasis
Brand roles focus on voice and storytelling:
Technical Content Manager Emphasis
Technical roles require subject matter expertise:
The Portfolio Section: Your Secret Weapon
Unlike many roles, content managers can showcase their work directly. A strong portfolio section adds credibility that bullet points alone cannot provide.
What to Include in Your Portfolio
How to Present Portfolio Links
PORTFOLIO HIGHLIGHTS
Website: portfolio.com/yourname
Featured Content Campaigns:
• SaaS Product Launch Content - 45% increase in trial signups
• Annual State of Industry Report - 8,000+ downloads, 150 backlinks
• Customer Story Series - Featured in company investor materials
Published Writing:
• Forbes, Entrepreneur, TechCrunch (3 bylines each)
• Industry publications reaching 500K+ monthly readers
If you don't have a portfolio website, create a simple page showcasing 3-5 best content pieces with context on your strategy and results.
ATS Optimization for Content Roles
Your resume must pass automated screening while remaining readable and compelling for human reviewers.
Keyword Strategy for Content Manager Positions
Study job descriptions carefully. Common keywords to include naturally:
Strategy Terms: Content strategy, editorial calendar, content planning, content pillar, content audit, competitive analysis
Technical Terms: SEO, Google Analytics, CMS, WordPress, content management system, organic traffic, keyword research
Leadership Terms: Team management, editorial leadership, cross-functional collaboration, stakeholder management
Content Types: Blog posts, whitepapers, case studies, thought leadership, video content, social media, email marketing
Format Best Practices for Creative Roles
Common Content Manager Resume Mistakes
Mistake 1: No Quantified Impact
"Created content for the blog" tells hiring managers nothing. "Produced 8 blog posts monthly averaging 5K organic sessions each, contributing 40% of total site traffic" proves your value.
Mistake 2: Ignoring Business Outcomes
Content for content's sake doesn't impress. Connect your work to business results: lead generation, sales support, brand awareness, customer education. Show you understand content serves business goals.
Mistake 3: Missing Technical Skills
Modern content management is technical. If you know SEO tools, analytics platforms, and CMS administration, showcase it prominently. Technical skills differentiate content managers from content writers.
Mistake 4: Generic Job Descriptions
Copying job posting language makes you invisible. Transform generic responsibilities into specific achievements that demonstrate your unique approach and results.
Mistake 5: No Portfolio or Samples
Content managers create visible work. Not including accessible examples of your content raises questions. Even if confidential, describe notable projects with anonymized results.
Industry-Specific Considerations
Different industries value different content expertise. Tailor your emphasis accordingly.
B2B and SaaS Content
E-commerce and Consumer Content
Media and Publishing Content
Demonstrating Career Progression
Show growth from content creation to content leadership:
Entry to Mid-Level Progression
Content Coordinator → Content Specialist → Content Manager
Highlight increasing responsibility: individual contributor to managing freelancers to leading teams.
Mid to Senior-Level Progression
Content Manager → Senior Content Manager → Director of Content
Emphasize strategic scope: project-level to program-level to department-level impact.
Show you're ready for the next level by including responsibilities that stretch beyond your title—mentoring, process creation, strategic planning.
Frequently Asked Questions
What should I include in a content manager resume?
Include content strategy experience, editorial calendar management, team leadership, SEO knowledge, analytics proficiency, CMS expertise, and measurable results like traffic growth, engagement metrics, and content ROI.
How do I show content marketing achievements on my resume?
Quantify your impact with metrics: organic traffic growth percentages, engagement rate improvements, content production volume, team size managed, and revenue attributed to content initiatives.
What skills are essential for a content manager resume?
Key skills include content strategy, SEO, editorial calendar management, CMS platforms (WordPress, Contentful), analytics tools (Google Analytics, SEMrush), team leadership, and project management.
Should I include writing samples on my content manager resume?
Include a portfolio link rather than samples directly on your resume. Mention key publications, high-performing content pieces, or notable brands you have created content for.
How do content manager and content strategist resumes differ?
Content manager resumes emphasize day-to-day operations, team management, and production workflows. Content strategist resumes focus more on planning, research, audience analysis, and long-term content vision.
Final Thoughts
Your content manager resume should demonstrate the same qualities you bring to content creation: clear communication, strategic thinking, and measurable results. Every section should prove you can build and lead content programs that drive business outcomes.
Lead with your content specialization—editorial, marketing, brand, or technical. Quantify your impact with traffic, engagement, and business metrics. Include a portfolio or work samples that showcase your best content. Show progression from execution to strategy as your career advances.
Your Next Steps
Review your current resume against this guide and our specialized SEO specialist resume guide if your role involves search performance.
Does your summary clearly state your content specialization? Do your experience bullets include specific metrics? Have you included a portfolio section?
For content roles emphasizing persuasive writing, also check our copywriter resume guide.
Start by adding metrics to your top achievements. If you lack exact numbers, estimate conservatively based on available data. "Grew organic traffic 80%" is more compelling than "improved blog performance."
Then align your skills with job descriptions in your target market. Research which tools, platforms, and content types appear most frequently and prioritize those in your skills section.
Building Your Content Portfolio
If you lack a formal portfolio, create one before applying to content roles. Use a simple site builder to showcase:
Your portfolio is an extension of your resume. Make it easy for hiring managers to see your work and understand your content philosophy. A well-organized portfolio often matters more than resume formatting for content roles.
The Continuous Learning Advantage
Content marketing evolves constantly. New platforms emerge, algorithms change, and audience preferences shift. Your resume should reflect a commitment to staying current:
Consider adding recent certifications, courses, or conference attendance. Mentioning that you keep up with industry changes—and how—demonstrates the proactive mindset content leaders need.
The best content managers treat their careers like content strategies: always optimizing, always learning, always improving based on what works. Apply that same mindset to your resume.
